The five metrics that move the business, with change versus last month. Non-branded clicks are the metric to watch: they represent new demand we created, not people already searching your name.
Map-pack position is the single biggest driver of calls and bookings for a local business. Reviews feed it directly.
Tracked search terms and their current position. Movement shows change since last month.
| Term | Pos | Move |
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| Term | Pos | Move |
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Each grid scans your rank at 49 points around the store. Green is strong (top 3), red is weak. Seven keywords analyzed per location; a representative set is shown.
Google increasingly answers questions on the results page itself, so impressions and clicks can move independently. Non-branded clicks still rose, which is the win.
| Term | Position | Upside |
|---|
Total audience and where it came from. First-time organic visitors are new people finding you through search.
Counted, not scored. These feed the recommendations below.
We track whether the AI assistants name and recommend you across ChatGPT, Gemini, and Google AI Mode. Early signal, not a hard ranking.
The priority opportunities this month's data surfaced, ranked.
Influenced, not caused. We take real Google actions (calls, directions, non-branded clicks) and apply conservative conversion rates you provided. This is a floor, not a ceiling.